whisky business
a milk frother that doubles as an
electric whisking device.
Zulay's goal is to provide beautiful, high-quality, and innovative culinary products and services that help improve people's lives.
Zulay Kitchen is a company all about spending time with their families, and providing the best food for them made with the best kitchen products. Their products are branded by their use of vibrant colors and inviting designs.
vibrant
organic
inviting
together
benchmarking
currently, zulay does not have an electric whisk or a product that offers an opportunity for both. therefore, the benchmarking is done with competing frother and handheld whisks on the market.
restricted universal simple complex
what users struggle with...
reading through user reviews on amazon and zulay’s website, these were the main problems found among people who own the zulay milk frother.
constantly pushing down power button is uncomfortable.
frother neck is fragile and hard to clean.
motor is weak and the battery life is short.
device concept
there needs to be a handheld device that is lightweight, provides a stronger motor, has an appealing aesthetic, and has improved device functions.
frother
whisk
power
eject
simple shape with smooth handle
unique body form with force being applied downward easily
interesting form with different handle type
basic shapes that are similar to brand devices
power
eject
motor box
battery
fan
whisk gears
frother gears
design improvements
the attachments are thicker and come out, making cleaning more accessible and the device structurally stronger.
stronger
the power button is a switch, taking pressure off the users.
comfortable
the motor is more robust, and the battery life is longer and rechargeable.
smarter
